Google for Games
An immersive and exploratory 3D world for game developers to learn about recommended Google solutions
Project overview
We were tasked with creating an immersive and exploratory 3D world for game developers to learn about recommended Google solutions. My team at Beyond won the pitch amongst a panel of agencies and executed our idea from start to finish.
The Problem
The previous Google for Games site provided all the necessary information, but fell flat in exploration, branding, and interactivity.
Pick your path
We organized solutions by pillars and created 7 illustrations grouped by continent. I worked as an art director on this project to conceptualize and execute each of these landscapes.
Connect with players
Updated activity selection, in-progress screen, and start/discard buttons
Scale your business
Updated activity selection, in-progress screen, and start/discard buttons
Explore solutions
A number of solution cards appear in each world. These cards work as part of an interactive grid where users can explore solutions and save their favorites.
Exploring other worlds
In order to encourage further exploration, we used the globe as a navigational tool on each page. Users can interact with the globe and discover new continents and content.
